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Glade's sweet smell of good social media PR with Edelman
This week I was happily invited to join some other Colorado-based bloggers for a few adult snacks, refreshments and the opportunity to build a basket of goodies to take home. It was a great evening,...
View ArticleI'll pay for content when there's Twitter with penguins
Usually, I don’t consciously pay for content. I say ‘consciously’ because if I click on a link and there’s a paywall, I won’t do it. I also don’t subscribe to any newspapers or magazines (online or in...
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The latent sphere of the network society
Time for a brain dump. I have just completed reading work coming from Mor Naaman, Jeffrey Boase and Chih-Hui Lai at Rutgers, slated for CSCW 2010, on the content of messages in what they’ve decided to...
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2010, the year of the Active Voice Blog
As more bloggers, blogs and readers enter our universe, companies begin to more fully recognise the power of their voices. These companies approach us all with opportunities to “work together” and it...
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For mommybloggers at Nestle, the medium was the message
If you are unfamiliar with the Nestle Family incident on social media last year, there are myriad blog posts about it, as well as a single piece of mainstream traditional media coverage. In a snapshot,...
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Unmoderated reader comments are a news fail
Some mainstream media have incorporated the fantastic ability of the web to allow reader comments to stream live. Apparently, the misguided professional believes this is a wonderful way of operating...
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Why your small business needs a social media plan
Word of Mouth has always been a double-edged sword for small business. I remember the saying a local fish and chip shop had on their wall. “If you like our food, tell your friends. If you don’t like...
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Who owns a Twitter hashtag?
Company A says, “Let’s create an event, sponsor some bloggers, and they’ll create a hashtag around it and we’ll give out some prizes. It will be great, Twitter will be buzzing with our company’s name.”...
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Should some brands stay out of social media?
The ongoing antics of Nestle as it continually trips itself up in all forms of social media (Facebook, viral Greenpeace videos) have led me to ask if some companies should just stay out altogether....
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My thesis, mom bloggers and understanding brand relationships
News flash: I’m not your average mom blogger. I do research in social media and post that along with my posts about my family, my work, my life and beliefs. Like most women I wear many hats, and I blog...
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The IKEA effect and online community
Is it possible that your online communities (Facebook, Twitter, etc) are more important to you, and that you share more with them than the offline communities you are part of? Research has shown that...
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Why Aussie mum bloggers shouldn’t ‘win’ payment for K-Mart posts
Yesterday I received an email through the Aussie Mum Bloggers network, inviting me (and every other Aussie mum blogger) to write a post here on Mediamum.net about how to get the best value out of $20...
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